In March 2009 Igloo started working with the Magic Breakfast  Charity  to deliver a free, healthy breakfast to primary schools in under privileged areas of Central London.

The initiative behind the Magic Breakfast scheme is to give a free, healthy breakfast to primary schools where many children arrive not having had any breakfast at all. A hungry child cannot concentrate, sometimes isn't all that well behaved and therefore will not learn as much as possible.

Every Monday morning Igloo team up with Culina Logistics to deliver fresh  orange  juice donated by  Tropicana  to 38 primary schools in under privileged areas of Central London.