Case Study: Cambridge Market Research (Samples / Tailored Solutions)

When ASDA commissioned Cambridge Market Research to organise a consumer taste testing of top brands in various locations around the UK, a temperature controlled delivery service was needed to provide an effective supply chain solution.

Cambridge Market Research needed a company that could collect samples from approximately 10 suppliers per tasting panel, and deliver the stock nationwide to locations ranging from the South West of England to Scotland.  At its peak, there would be five separate testing panels a day, five days a week.  

Igloo was appointed to take on the project.  Drawing upon our expertise and skill, we successfully devised and delivered an effective supply chain solution for Cambridge Market Research. 

In addition to collecting a high volume of samples from a variety of locations and delivering them all over the UK, the deliveries were very time sensitive – with testing panels occurring at specific times. There was no room for error.   

Everything had to be perfect. This extended to the condition of the products being delivered. The packaging also had to be unspoilt – so that the testing panel could assess the overall attributes of the products.

We provided a data support service by processing orders from ASDA into collection and delivery consignments.

At Igloo, we pride ourselves in having effective quality systems in place and the flexibly to handle last minute changes.  This allowed us to offer 24-hour emergency support for any changes that were made.

Despite all the logistical challenges we were able to ensure Cambridge Market Research’s testing’s for ASDA were a success.

No matter how complex your logistical issue is, we will deliver a solution tailored to you. 

Call us today on 0870 850 2202.